The new Ford Fusion is causing something akin to nuclear Fission?generating a ton of heat and energy.? The new midsize sedan is being called "show-stealer" by people on the show stands at Mercedes, BMW, and across the Cobo floor.? Why?? Not just because it?s gorgeous but because of what it represents: a change in culture.? GM and Ford were notorious for taking a hit design and riding it to death.? Their re-styling of popular models were safe, timid, and ultimately bland.? Ford?s current Fusion is Ford?s top-selling car.? It set a sales record in 2011.? It increase sales in 13 out of the last 14 months.? 10 years ago that would be a recipe for cautious styling changes.? But Ford designers, and to their credit, the guys that count the beans, resisted that powerful temptation and clean-sheeted this car.
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The result:? Fission.? "This will stick a knife in the throat of the Camry,? said Automobile Editor-in-Chief Jean Jennings.? "It is Audi-like, absolute perfection.? Who would have thought a family mid-size car would steal this show?"
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Apparently Ford did.? The company spent a small fortune (by one estimate, $5M) to transform center ice at Joe Louis Arena into a theater in the round for its introduction.? They gleefully point out Camry sales are down 31% from their peak? the current Fusion is setting new highs.? With that momentum, they feel the money is well-spent.? For the Wings sake, I hope the Fission, er?Fusion, doesn?t melt home ice.
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Trash talking!? Toyotahas purchased a mega-billboard on the side of Cobo to tout its segment-leading fuel economy in the new Camry hybrid 43mpg city /39 mpg highway?
It declares the Camry hybrid the most fuel-efficient midsize (sorry Fusion)???
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Ford President Alan Mulally suggests Toyota?s crowing may be short-lived saying ??the numbers will set you free.?? ?What numbers?? The fuel economy for the new Fusion hybrid? 47 city/44 highway.??? I wonder who will buy the billboard next year?..
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